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Performance Coaching for Traders

Your trading strategy isn't broken. Your operating system is.

Performance coaching for prop firm and futures traders who know their edge. Both of us, every session.

60 minutes, video call, one-on-one. No pitch. No course. Just the work.

psychology of performance

You've blown the account before. You'll blow it again. Unless something changes underneath.

You took a perfect setup. Then cut it early because something felt off.

You moved your stop loss. You watched yourself do it. You couldn't stop.

You've blown evaluations you were easily skilled enough to pass.

You've read Trading in the Zone twice. You can quote Mark Douglas. Nothing changed.

These aren't discipline failures. They're patterns. And patterns have a source.

93% of prop firm traders fail. The average trader spends $4,270 on evaluation fees before quitting. — FPFX Tech, 300,000+ accounts

Why "just be more disciplined" is useless advice.

Most trading psychology addresses symptoms. Journaling, meditation, mindset courses. These are discipline-level interventions. They treat the branch, not the root. The problem keeps growing back because the source was never addressed.

If you've started to wonder whether any trading psychology actually works, that's a reasonable conclusion based on your evidence.

The problem isn't that psychology doesn't work. The problem is that most approaches never go deep enough to find what's actually driving the behavior.

This isn't a program by someone who traded for six months and now sells dreams. No Lamborghinis. No income screenshots. No magic indicators. Just two people who do this work.
The Work

What happens in a session.

Both of us are there. Every session, not just the first one. One of you, two of us. That's the shape.

01

Pattern Recognition

You tell us what's been happening since you booked. The trade, the moment, what you did that you swore you wouldn't. We listen without interrupting. Not to be polite. To hear the shape of the loop, not just its content.

02

Origin Tracing

Once the loop is visible, we follow it back. Behavioral loops have starting points, and the starting point is almost never about trading. It might be about something that happened a long time ago, in a moment that had nothing to do with markets. We find it together. Slowly. With care.

03

Witnessed Integration

Once you can see the loop and where it comes from, the loop loses some of its grip. Not because we gave you a rule to follow. Because the next time it surfaces in your trading, you're no longer alone with it. That's the change. It's quieter than people expect.

No homework. No treatment plan. Within twenty-four hours of the session, a short note from us about what we noticed and what stayed with us.

Last May, I lost a thousand dollars on a Friday afternoon and bought three challenges that same weekend trying to fix it. Khushi told me to stop trying to fix the surface. We sat with it for ninety minutes. The session didn't end at a trading rule. It ended at a memory from when I was four years old, and the same shape was in both.

The next time I sat at the chart, the urge was still there. I just wasn't alone with it. That's the work this method does. Not better discipline. Not new rules. Pattern, source, and the moment of being witnessed in it.

Aayush, co-founder

Built by someone who's been in the loop, and someone who knows why.

Aayush Namdev

Aayush Namdev

Trader & Co-founder

I know what the "Challenge Failed" email feels like at 11 PM. I've been through the exact loop this work addresses. I'm not done with this work. I'm in a different relationship with it now.

I trade proprietary capital. I'm also completing an MA in Psychology. The work we do at TradeRoot sits exactly where those two lives meet, because that's where I had to do it on myself first.

MA Psychology — Chandigarh University
Funded prop trader — Apex Trader Funding ($100K) and Alpha Capital Group ($100K, 13% profit target passed)
Clinical training: Dr. Nitin Sethi (Consultant Psychiatrist) — case observation; Japneet Bakhshi Clinic — assessments, ICD-11 diagnostic formulation, psychotherapeutic technique.

I'm not here to teach you how to trade. I'm here to figure out why you can't execute what you already know.

Khushi Narwal

Psychologist & Co-founder

I recognized something in what traders describe. The behavioral loops, the patterns repeating despite full awareness of what's happening. These aren't character flaws. They have names, origins, and exit points. That's what the clinical side of this work addresses.

I trained in mathematics before psychology. The analytical lens didn't go away when I changed fields. It shapes how I work with patterns now.

MA Psychology — Chandigarh University
BSc Mathematics — Delhi University
Clinical training: private psychology practice — assessments, therapeutic session work, behavioural interventions with case documentation and outcome tracking.
Areas of focus: counselling psychology, behavioural interventions, trading psychology.

The gap between knowing and doing isn't a willpower problem. It's a pattern problem.

Khushi

One of us understands the market.
One of us understands the mind.
That combination is the point.

The traditions this work is built on.

Psychodynamic Tradition

From Freud's foundational insight that behavior is shaped by forces outside conscious awareness, through the neo-Freudian work on identity, relational patterns, and how early experience becomes the template for adult behavior. The origin tracing in our sessions draws directly from this lineage.

Identity & Object Relations

Neo-Freudian thinkers extended psychoanalytic work into the territory of how we form our sense of self in relation to others, and how those relational patterns repeat across contexts. A trader's behavior in the market is not separate from who they are. It's an expression of it.

Rogers — Client-Centered Therapy

Carl Rogers identified three conditions that make change possible: empathy, unconditional positive regard, and congruence. These aren't techniques we apply. They're the conditions we try to create in every session. The method is clinical. The experience is human.

Both of us studied this

Aayush and Khushi both hold postgraduate training in psychology. This isn't a framework assembled from books. It's what we were trained in, applied to a specific context where it hasn't been applied before: the trader who already knows how to trade.

We're currently seeing our first clients at an early access price of $47 per session. Not a discount. A test. Once those spots fill, sessions move to $97 and stay there.

If you're technically skilled but psychologically stuck, this is the moment to come in.

Transparent Pricing

One thing. Priced clearly.

No hidden fees. No upsell traps. No "apply for pricing."

8 of 15 early access spots remaining at $47
Four sessions

A Series

Six weeks. Flexible schedule.

$340

$85 per session

  • Both founders present, every session
  • You book each one when you're ready
  • No fixed cadence
  • Patterns take time to move. This gives them time.

Not sure where to start? Start with one session. We'll tell you honestly if the work is right for you. And if it isn't, we'll say so.

Questions we actually get asked.

No. This is performance coaching, the same approach used by elite athletes, military operators, and top-tier performers. We don't diagnose. We don't treat clinical conditions. We use clinical methods. We do not provide clinical treatment. The distinction matters. We identify behavioral patterns and build protocols to interrupt them. If someone presents clinical mental health needs, we refer appropriately.
Most approaches treat symptoms: "be more disciplined," "follow your rules," "control your emotions." That's surface-level. If the root pattern isn't addressed, discipline-level advice doesn't stick. That gap is exactly what this work addresses.
You've already read it. You're still here. The gap between knowing and doing is exactly what we work on, and books can't close that gap for you. Personalized pattern analysis does what reading can't.
If you've had stretches of consistency, performed well on sim, or passed a phase of an evaluation before, the problem isn't ability. Ability and execution are different systems. We work on the execution system.
That context matters here. The question isn't whether to spend more. It's whether what you've tried has addressed the actual problem. If you've exhausted surface-level solutions, that's exactly the point where this work becomes relevant.
That depends on the pattern. Some traders feel a shift after one session. Others need four or more before the behavior changes in the market. We don't give timelines upfront because we'd be making them up. What we can say: a single session is enough to know if this is the right work for you.
Yes. Some traders go deeper after the four-session series. We discuss what that looks like only with traders who have already done the foundation work with us. It's not something to book sight-unseen.

From the founders

Trading Psychology

Why 93% of Prop Firm Traders Never Get Paid, and Why It Is Rarely About Strategy

FPFX Technology analyzed more than 300,000 accounts and found only 7% of traders ever receive a payout. The failure mode is almost never technical.

Read the article →

Stop running the same pattern you can't see.

You already know the trade. We find what's underneath it.

$47 for the first 15 clients. 60 minutes. Both of us. The work starts in the first session.

Find the root. Fix the trade.

Book a session →